About Me
I make online stores that actually work.
I'm a front-end developer with a focus on Shopify and eCommerce. I've helped brands like Ninja Kitchen, Shark Clean, and Pepper Grey build stores that not only look great but also load fast and convert visitors into customers.
Before tech, I spent 10 years in hospitality - 6 years as Head Barista at Oliver Brown, then 4 years at Campos Coffee's first flagship store in Newtown. I even ran a side hustle making and selling ramen, hosting people at my home for dinners. I dreamed of opening my own cafe or ramen shop someday. That background taught me how to work under pressure, obsess over details, and put the customer first.
When I discovered web development, I brought that same entrepreneurial energy and customer-focused mindset to building digital experiences. Now I specialise in Shopify theme development, from multi-region rollouts for global brands to end-to-end store builds for growing businesses.
I thrive in collaborative environments, working closely with designers, marketing teams, and other developers to deliver cohesive solutions that meet both business goals and user needs.
How I Work
Performance First
Speed isn't a feature - it's the foundation. Every decision considers its impact on load time.
User-Centered
Beautiful code means nothing if users can't accomplish their goals easily.
Clear Communication
No jargon, no surprises. I keep you informed and involved throughout the process.
Skills & Technologies
Platforms
Languages
Frameworks
Styling
Specialties
Tools
Experience
2021 - Present
Freelance Web Developer
Independent
Building custom Shopify themes and eCommerce solutions for clients across Australia and APAC. Notable projects include Pepper Grey and Factory Direct Blinds.
2023 - 2024
Web Developer
SharkNinja APAC
Led multi-region theme migrations and NPD launches for Ninja Kitchen and Shark Clean across AU, NZ, SG, and MY. Collaborated with marketing teams and designers.
2022 - 2023
Web Developer
Mann & Noble
Worked on Shopify stores for SharkNinja brands (Ninja Kitchen, Shark Clean) while Mann & Noble was the APAC distributor, before the acquisition by SharkNinja.
Let's work together
Have a project in mind? I'd love to hear about it and see how I can help.
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